The Code as an Integral Pillar of Breastfeeding Support - Plenary 7

Speaker(s): 
Lisa R. Mandell, MBA, IBCLC
Larry Grummer-Strawn, PhD, MPA, MA
Cecilia Tomori, PhD, MA
Ellen M. Chetwynd, PhD MPH IBCLC

The International Code of Marketing of Breastmilk Substitutes and all subsequent, relevant resolutions is a critical element for protection of breastfeeding. However, only 17% of countries globally have enacted legislation that is substantially aligned with the Code. Even among lactation professionals, there is confusion over the Code, what it covers, how it is monitored and enforced, how it impacts research and clinical practice. The marketing of products covered under the Code has continued and expanded with the advent of pervasive digital marketing. Importantly, healthcare providers need to understand how they are targeted by these efforts. Join experts in the field for a discussion of these issues.