JHL 35(4) Does Truthful Advertising Ever Pass "The Smell Test" in a Peer-Reviewed Journal?

Independent Study Module for International Board Certified Lactation Consultants®

Title: Does Truthful Advertising Ever Pass "The Smell Test" in a Peer-Reviewed Journal?

Author(s): Elizabeth C. Brooks, JD, IBCLC, FILCA

Source: Journal of Human Lactation 35(4) 2019

After completing this study module, the learner will be able to:

1. Describe how health care professionals are subjected to marketing and persuasion techniques (including advertisements in journals) designed to influence clinical care.

2. Identify strategies to counteract persuasive marketing tactics/techniques and reduce their inappropriate influence on clinical care.

3. Describe Principle 5 of the IBLCE Code of Professional Conduct (CPC) for IBCLCs' relationship to marketing pressures.

You will have two attempts to achieve a passing score of 70% on this module.

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Disclosures: ILCA accepts no commercial support for continuing education activities. The activity planners have no conflicts of interest to declare.

The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

CERPs: ILCA is an approved provider of Continuing Education Recognition Points (CERPs) with the International Board of Lactation Consultant Examiners (IBLCE). (CLT-108-7).

ANCC: ILCA is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation. (ILCA-P0286). Accepted for BRN credit by the Board of Registered Nursing.

Key:

Complete
Failed
Available
Locked
Document
Open to download resource.
Open to download resource.
Quiz
5 Questions  |  2 attempts  |  4/5 points to pass
5 Questions  |  2 attempts  |  4/5 points to pass
Survey
8 Questions
Certificate
1.00 E CERP credit  |  Certificate available
1.00 E CERP credit  |  Certificate available